Watch Collabs From 2024
The good, the bad, and the hype watches we expected from AP.
I thought it would be interesting to look back on some of the most notable watch collaborations from the past year. We expected something hype from AP and we got it but the collaborations that Tudor did I certainly was not expecting - Let me know your favorite!
Richard Mille x Rafael Nadal
Richard Mille RM 27-05 Rafael Nadal - $1,150,000
As his career comes to an end, Nadal and Richard Mille release their final version of the RM 27 lineup. Rumors are they’re expected to continue to collaborate on the RM 35, we hope.
Tag Heuer x KITH
Tag Heuer Formula 1 - $1,550
Fashion brand KITH and Tag Heuer collaborated to bring back the iconic Tag Heuer Formula 1 Watch from the 1990’s.
Tudor x Inter Miami
Tudor Black Bay Chrono - $5,675
In 2024, Tudor announced that it’s now the official timekeeper of Inter Miami CF — the MLS team taking the U.S. soccer scene by storm thanks to superstar Lionel Messi. And with it comes a limited-edition Black Bay Chrono in the team’s signature pink color.
Breitling x NFL
Breitling Chronomat B01 42 NFL - From $8,800
What may be the most unexpected collab of the year, Breitling teamed up with the NFL to release these Chronomats dedicated to all 32 teams. In celebration of the NFL's 104th anniversary, each team's watch is limited to just 104 pieces, making this a collection for true fans of the game.
Tag Heuer x Malbon Golf
Tag Heuer Connected Calibre E4 - $1,950
Malbon Golf has taken over the sport with their stylish apparel and Tag Heuer is trying to capitalize by collaborating with them on a special edition of the Connected Calibre E4.
Audemars Piguet x KAWS
Audemars Piguet Royal Oak Concept KAWS ‘Companion’ - $225,000
AP’S curiosity and ongoing dialogue with the cultural world continues with their latest collaboration with the artist KAWS. My favorite design of the watch is it’s hands (arrows) placement. Instead of covering the KAWS figure the hours and minutes hands (arrows) rotate on the outskirts of the dial.
Tissot x Damian Lillard
Tissot PRX Powermatic 80 Damian Lillard - $825
It’s Dame Time! It’s only fitting the Milwaukee Bucks NBA star finally got himself a signature piece, though I was hoping for something more exciting than a Tissot PRX but it’s a start. It’s a yellow gold PVD coating, not actual 18k yellow gold…
Tudor x Inter Milan
Tudor Black Bay 58 Inter Milan - $4,250
For the second time this year Tudor collabs with a football club. This time across the pond from Miami to now Milan. The brand has found great success with these collaborations, I’m looking forward to seeing who is next!
Audemars Piguet x John Mayer
Audemars Piguet Royal Oak Perpetual Calendar John Mayer - $180,700
John Mayer is one of my favorite artists and the perpetual calendar from AP is one of my favorite watches so I can easily say this may be my favorite release from 2024. In white gold, made in 200 pieces, and features a beautiful "Crystal Sky" dial, this watch checks off all the right boxes for me.
Let me know below your favorite or if I may have missed any!